Hugo manages his activity all by himself. So he has to take care of the definition of the requirements, the creation of the different versions of the logo, their presentations to get the opinion of the customer, and come up with a suitable final version.
On top of this, he also has to keep looking for new opportunities. The most time-consuming activity for Hugo is definitely the presentation of his first sketches to the customer. The goal of this phase is to collect efficiently the customer’s feedback on his different proposals in order to work on the final version. From there, a real hustle begins, from which a main question emerges.
How to submit his first ideas?
Should Hugo send them by email? In this case, Hugo depends on many things. First, his interlocutor might want to share the email with people he wants a feedback from. Then, it might take quite some time to collect all the feedback, and he might have to renew his messages to the customer.
Finally, the customer’s explanations might not be accurate in the reply, or the client might just be unable to make a decision.
In this case, he might have trouble making a coherent proposal to the customer, who might blame him for that.
Or should he hack existing collaboration tools like Trello? Doing so, he would have the same issues as with emails, with a “white board” effect on top of that. Every decider would be adding their little comment in a disorganized way. Hugo would eventually spend a long time going through all the comments, understanding them and applying them to the final logo proposal, still risking to make a proposal that is not suitable.
Another more efficient solution would be going directly to the customer’s house and organizing a meeting with the deciders during which he could present his work and collect the feedback in real time. However, he sees a few issues with this method. First, he has to organize this meeting and find a time frame in which everybody is available. Then he’s not very good at depicting his proposals and he’s disorganized in his way to present them. Therefore the customer can be lost in the proposals, which would make his decision-making even more complicated. Then he will have to watch all the debates between the different deciders during the meeting. These debates could turn out to be quite long if no one is moderating the exchanges. In any case, at the end of the meeting the customer would probably not have made his decision, as they would ask for time to think about it. Or they could change their mind after thinking about it, while Hugo would have already started to work on the final proposal.
“In this digital era, Hugo would like to rely on a collaboration software helping his customers make the right decision.”
In conclusion, it’s a phase requiring a lot of organization from Hugo, which he’s not necessarily good at, and it’s also very time-consuming. However, he can’t afford to waste any time because he also have to work on many other creations and prospect new customers to develop his activity. In this digital era, he would like to rely on a collaboration software helping his customers make the right decision. He would really like to have an original solution optimizing this. He imagines this simple and easy-to-use tool adapted to the submission of multimedia content like his logos to the right people.
These people could then be notified by email and log in using a web browser, their tablet or their mobile to give their feedback in a few clicks on the proposals. Then Hugo could easily collect this feedback and readjust his proposal quickly.
HugoYoung French designer working in logo creation for companies.
His natural taste for new technologies made him offer his services to French-Tech start-ups. He just started his activity and wants to set himself up in the business and develop his activity quickly. However, Hugo must face a certain number of issues.